Synonyms containing setting-lotion

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Agenda-setting theory

Agenda-setting theory

Agenda-setting theory describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". Agenda setting is a social science theory; it also attempts to make predictions. The theory also suggests that media has a great influence to their audience by instilling what they should think instead of what they think. That is, if a news item is covered frequently and prominently, the audience will regard the issue as more important. Agenda-setting theory was formally developed by Max McCombs and Donald Shaw in a study on the 1968 American presidential election. Agenda-setting is the creation of public awareness and concern of salient issues by the news media. As well, agenda-setting describes the way that media attempts to influence viewers, and establish a hierarchy of news prevalence. Two basic assumptions underlie most researches on agenda-setting: the press and the media do not reflect reality; they filter and shape it; media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues.These core statements were established by measuring the changes in salience through the use of surveys with the presence of more frequent news coverage.One of the most critical aspects in the concept of an agenda-setting role of mass communication is the time frame for this phenomenon. In addition, different media have different agenda-setting potential. From the perspective of agenda setting, the analysis of the relationship between traditional media and new virtual spaces has witnessed growing momentum.In the 1968 "Chapel Hill study", McCombs and Shaw demonstrated a strong correlation coefficient (r > .9) between what 100 residents of Chapel Hill, North Carolina thought was the most important election issue and what the local and national news media reported was the most important issue. By comparing the salience of issues in news content with the public's perceptions of the most important election issue, McCombs and Shaw were able to determine the degree to which the media determines public opinion. Since the 1968 study, published in a 1972 edition of Public Opinion Quarterly, more than 400 studies have been published on the agenda-setting function of the mass media, and the theory continues to be regarded as relevant. Studies have shown that what the media decides to expose in certain countries correlates with their views on things such as politics, economy and culture. Countries that tend to have more political power are more likely to receive media exposure. Financial resources, technologies, foreign trade and money spent on the military can be some of the main factors that explain coverage inequality.Agenda-setting can be traced to the first chapter of Walter Lippmann's 1922 book, Public Opinion. In that chapter, "The World Outside And The Pictures In Our Heads", Lippmann argues that the mass media are the principal connection between events in the world and the images in the minds of the public. Without using the term "agenda-setting", Walter Lippmann was writing about what we today would call "agenda-setting". Following Lippmann, in 1963, Bernard Cohen observed that the press "may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about. The world will look different to different people," Cohen continues, "depending on the map that is drawn for them by writers, editors, and publishers of the paper they read." As early as the 1960s, Cohen had expressed the idea that later led to formalization of agenda-setting theory by McCombs and Shaw. The stories with the strongest agenda setting influence tend to be those that involve conflict, terrorism, crime and drug issues within the United States. Those that don't include or involve the United State and politics associate negatively with public opinion. In turn, there is less concern. Although Maxwell McCombs already had some interest in the field, he was exposed to Cohen's work while serving as a faculty member at UCLA, and it was Cohen's work that heavily influenced him, and later Donald Shaw. The concept of agenda setting was launched by McCombs and Shaw during the 1968 presidential election in Chapel Hill, North Carolina. They examined Lippmann's idea of construction of the pictures in our heads by comparing the issues on the media agenda with key issues on the undecided voters' agenda. They found evidence of agenda setting by identifying that salience of the news agenda is highly correlated to that of the voters' agenda. McCombs and Shaw were the first to provide the field of communication with empirical evidence that demonstrated the power of mass media and its influence on the public agenda. The empirical evidence also earned this theory its credibility amongst other social scientific theories.A relatively unknown scholar named G. Ray Funkhouser performed a study highly similar to

— Wikipedia

Embrocate

Embrocate

em′brō-kāt, v.t. to moisten and rub, as a sore with a lotion.—n. Embrocā′tion, act of embrocating: the lotion used. [Low L. embrocāre, -ātum, from Gr. embrochē, a lotion—embrechein, to soak in—em (=en), in, into, brechein, to wet.]

— Chambers 20th Century Dictionary

Setting

Setting

the act of one who, or that which, sets; as, the setting of type, or of gems; the setting of the sun; the setting (hardening) of moist plaster of Paris; the setting (set) of a current

— Webster Dictionary

Goal setting

Goal setting

Goal setting involves the development of an action plan designed to motivate and guide a person or group toward a goal. Goal setting can be guided by goal-setting criteria (or rules) such as SMART criteria. Goal setting is a major component of personal-development and management literature. Studies by Edwin A. Locke and his colleagues have shown that more specific and ambitious goals lead to more performance improvement than easy or general goals. The goals should be specific, time constrained and difficult. Difficult goals should be set ideally at the 90th percentile of performance assuming that motivation and not ability is limiting attainment of that level of performance. As long as the person accepts the goal, has the ability to attain it, and does not have conflicting goals, there is a positive linear relationship between goal difficulty and task performance.The theory states that the simplest most direct motivational explanation of why some people perform better than others is because they have different performance goals. The essence of the theory is fourfold. First, difficult specific goals lead to significantly higher performance than easy goals, no goals, or even the setting of an abstract goal such as urging people to do their best. Second, holding ability constant, as this is a theory of motivation, and given that there is goal commitment, the higher the goal the higher the performance. Third, variables such as praise, feedback, or the involvement of people in decision-making only influences behavior to the extent that it leads to the setting of and commitment to a specific difficult goal. Fourth, goal-setting, in addition to affecting the three mechanisms of motivation, namely, choice, effort, and persistence, can also have a cognitive benefit. It can influence choice, effort, and persistence to discover ways to attain the goal.

— Wikipedia

Lotion

Lotion

A lotion is a low- to medium-viscosity topical preparation intended for application to unbroken skin. By contrast, creams and gels have higher viscosity. Lotions are applied to external skin with bare hands, a clean cloth, cotton wool or gauze. Many lotions, especially hand lotions and body lotions are formulated not as a medicine delivery system, but simply to smooth, re-hydrate, and soften the skin. These are particularly popular with the aging and aged demographic groups, and in the case of face usage, can also be classified as a cosmetic in many cases, and may contain fragrances. Most lotions are oil-in-water emulsions using a substance such as cetearyl alcohol to keep the emulsion together, but water-in-oil lotions are also formulated. The key components of a skin care lotion, cream or gel emulsion are the aqueous and oily phases, an emulgent to prevent separation of these two phases, and, if used, the drug substance or substances. A wide variety of other ingredients such as fragrances, glycerol, petroleum jelly, dyes, preservatives, proteins and stabilizing agents are commonly added to lotions. Lotions can be used for the delivery to the skin of medications such as:

— Freebase

Sunscreen

Sunscreen

Sunscreen is a lotion, spray, gel or other topical product that absorbs or reflects some of the sun's ultraviolet radiation on the skin exposed to sunlight and thus helps protect against sunburn. Skin-lightening products have sunscreen to protect lightened skin because light skin is more susceptible to sun damage than darker skin. A number of sunscreens have tanning powder to help the skin to darken or tan; however, tanning powder does not provide protection from UV rays. Depending on the mode of action sunscreens can be classified into physical sunscreens or chemical sunscreens. Although sunscreen is sometimes called "indoor tanning lotion", the latter is different in that it is used to intensify UV rays whereas the former is used to block UV rays. Medical organizations such as the American Cancer Society recommend the use of sunscreen because it aids in the prevention of developing squamous cell carcinomas and basal-cell carcinomas. Many sunscreens do not block UVA radiation, which does not cause sunburn but can increase the rate of melanoma, another kind of skin cancer, and photodermatitis, so people using sunscreens may be exposed to high UVA levels without realizing it. The use of broad-spectrum sunscreens can address this concern. Diligent use of sunscreen can also slow or temporarily prevent the development of wrinkles and sagging skin.

— Freebase

Eberron

Eberron

Eberron is a campaign setting for the Dungeons & Dragons (D&D) role-playing game. The game is set primarily on the continent of Khorvaire following a vast destructive war. Eberron is designed to accommodate traditional D&D elements and races within a differently toned setting; Eberron combines a fantasy tone with pulp and dark adventure elements, and some non-traditional fantasy technologies such as trains, skyships, and mechanical beings which are all powered by magic.Eberron was created by author and game designer Keith Baker as the winning entry for Wizards of the Coast's Fantasy Setting Search, a competition run in 2002 to establish a new setting for the D&D game. Eberron was chosen from more than 11,000 entries, and was officially released with the publication of the Eberron Campaign Setting hardback book in June 2004.

— Wikipedia

Credit management

Credit management

Credit management is the process of granting credit, setting the terms it's granted on, recovering this credit when it's due, and ensuring compliance with company credit policy, among other credit related functions. The goal within a bank or company in controlling credit is to improve revenues and profit by facilitating sales and reducing financial risks. A credit manager is a person employed by an organization to manage the credit department and make decisions concerning credit limits, acceptable levels of risk, terms of payment and enforcement actions with their customers. This function is often combined with Accounts Receivable and Collections into one department of a company. The role of credit manager is variable in its scope and Credit managers are responsible for: Controlling bad debt exposure and expenses, through the direct management of credit terms on the company's ledgers. Maintaining strong cash flows through efficient collections. The efficiency of cash flow is measured using various methods, most common of which is Days Sales Outstanding (DSO). Ensuring an adequate Allowance for Doubtful Accounts is kept by the company. Monitoring the Accounts Receivable portfolio for trends and warning signs. Hiring and firing of credit analysts, accounts receivable and collections personnel. Enforcing the "stop list" of supply of goods and services to customers. Removing bad debts from the ledger (Bad Debt Write-Offs). Setting credit limits. Setting credit terms beyond those within credit analysts' authority. Setting credit rating criteria. Setting and ensuring compliance with a corporate credit policy. Pursuing legal remedies for non-payers. Obtaining security interests where necessary. Common examples of this could be PPSA's, letters of credit or personal guarantees. Initiating legal or other recovery actions against customers who are delinquent.

— Wikipedia

QNH

QNH

QNH is one of the many Q codes. It is defined as, "barometric pressure adjusted to sea level." It is a pressure setting used by pilots, air traffic control, and low frequency weather beacons to refer to the barometric setting which, when set on an aircraft's altimeter, will cause the altimeter to read altitude above mean sea level within a certain defined region. Within United Kingdom airspace, these are known as Altimeter Setting Regions; these regions may be large areas, or apply only to the airfield for which the QNH was given. An airfield QNH will cause the altimeter to show airfield altitude, that is, the altitude of the centre point of the main runway above sea level on landing, irrespective of the temperature. In the United Kingdom the lowest forecast value of QNH for an altimeter setting region is called the "Regional Pressure Setting" and may be used to ensure safe terrain separation when cruising at lower altitudes. In some parts of the world a similar procedure is adopted and this is known as "Regional QNH" however this name has been modified to the above in the UK to avoid ambiguity.

— Freebase

set screw

set screw

Any screw used to hold or adjust a setting. Frequently a setscrew (1), but may also refer to any other machine screw or thumb screw used for the purpose of setting.

— Wiktionary

high-beam

high-beam

The setting of an automobile's headlights adjusted to brighten a longer distance in front of the car, than when on the normal (low-beam) setting.

— Wiktionary

thresholding

thresholding

A process of creating a black-and-white image out of a grayscale image consisting of setting exactly those pixels to white whose value is above a given threshold, setting the other pixels to black.

— Wiktionary

game with a purpose

game with a purpose

A computer game that serves some purpose for the people setting up the game by harnessing human abilities in an entertaining setting.

— Wiktionary

Amplitude

Amplitude

the arc of the horizon between the true east or west point and the center of the sun, or a star, at its rising or setting. At the rising, the amplitude is eastern or ortive: at the setting, it is western, occiduous, or occasive. It is also northern or southern, when north or south of the equator

— Webster Dictionary

Exposure

Exposure

the act of exposing or laying open, setting forth, laying bare of protection, depriving of care or concealment, or setting out to reprobation or contempt

— Webster Dictionary

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Quiz

Are you a human thesaurus?

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Which of the following terms is not a synonym of "shopsoiled"?
  • A. well-worn
  • B. hackneyed
  • C. new
  • D. commonplace